Press Releases
March 12, 2008 | FOR IMMEDIATE RELEASE
Lowepro Introduces Two New Series of Bags
MARKHAM, ON –
New Tasca Series sleeves provide style and protection for digital gear
Lowepro, the worldwide leading provider of protective cases and backpacks for imaging and technology products, today
introduced the Tasca series – colorful sleeves for personal electronics, including ultra-compact digital cameras,
MP3 players, mobile phones, smart phones, or PDAs. Whether headed to the gym or a day with friends, Tasca carries
personal items in style, protecting digital accessories and sensitive LCD screens from scratches and dings with its
tactile neoprene fabric. Two sizes are available in five vibrant colors, making Tasca the ideal accessory for most
mobile electronics.
The Tasca series of sleeves are designed with a magnetic top closure for keeping devices secure, with a carabiner attachment that enables the carrier to attach Tasca to a bag, lanyard, belt or other clothing. The soft, stretchable neoprene fabric creates a barrier of protection while maintaining a slim design relieving any protection concerns when tossing gear into a backpack or purse. Available in attractive colors such as Black, Arctic Blue, Red, Fern, and Pink, consumers can match Tasca to their personal style, a set of luggage, or the latest colors of MP3 players and other mobile electronics.
“The Tasca series of compact sleeves is equally suited to a day on campus, working out, or a night of fun with friends or family,” said Nicole Mummenhoff, senior vice president of global branding at Lowepro. “Tasca consists of sturdy, versatile materials and offers excellent protection for smaller digital items, like mobile phones, ultra-compact cameras and MP3 players, which often go unprotected in regular bags and backpacks. The Tasca line will accommodate these items without sacrificing a fun sense of style.”
Available mid-April 2008
New Spectrum Series provides complete protection for point-and-shoot cameras
Lowepro also unveiled the Spectrum series -- a new line of compact camera pouches specifically designed for today’s
digital point-and-shoot photographers. Spectrum features a single main compartment with a padded lining of brushed-tricot
material to protect camera displays from abrasion. A zippered accessories compartment with an interior mesh pocket
ensures safe storage and easy access to extra memory cards, while the water resistant fabric and reversed zippers
prevent damage from moisture. Available in five color schemes and three sizes, Spectrum is a durable, colorful, and
affordable carrying option, ideal for everyday use.
“There are so many everyday moments when people wish they had their camera. Whether for a special event, a walk in the park, or an afternoon at home, Spectrum allows consumers to safely and comfortably carry their point-and- shoot cameras wherever they go,” said Nicole Mummenhoff, senior vice president of global branding at Lowepro. “The latest pouch in the Lowepro family, Spectrum demonstrates our ongoing commitment to creating products with intuitive design and total protection for the consumer photographer.”
Spectrum is available in three sizes: Spectrum 10, 30, and 50. Each is designed to provide a secure fit for the varying sizes of today’s ultra-compact digital cameras. Making the line as comfortable and accessible as possible, Spectrum features a belt loop on the back of the pouch, an adjustable and removable shoulder strap and webbed no-slip zipper pulls for quick access.
Available mid-April 2008
About
Lowepro: Lowepro founder Greg Lowe established the company's reputation for quality and innovative design
in 1972 when he introduced the world's first foam-padded, soft-sided camera bag. 40 years later, Lowepro is continuing
to revolutionize the industry with pioneering design and superior quality with the most extensive line of protective
carrying solutions for photographic and electronic equipment including products for cameras, camcorders, notebook
computers, imaging accessories and portable consumer electronics.
Lowepro products are distributed in more than 100 countries around the globe through photo, outdoor, computer, consumer
electronic, mail order and online resellers, in addition to OEM partnerships. Lowepro Corporate Offices are located
in the United States, Canada, the United Kingdom, Germany, Australia and China. For more information about Lowepro
or Lowepro products, visit www.lowepro.com 
All trade names are either registered trademarks or trademarks of their respective holders.
For further information, please contact:
Tracy Rendell
DayMen Canada., 55 Valleywood Drive, Markham ON L3R 5L9
tel: (905) 944-9400 | email: trendell@daymen.ca
www.daymen.ca