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December 7, 2007  |  FOR IMMEDIATE RELEASE

LOWEPRO HELPS PHOTOGRAPHERS SHOULDER THE LOAD WITH NEW CIRRUS LINE OF DIGITAL CAMERA BAGS

Designed for Maximum Shock-Absorption & Comfort, Cirrus Line Enables Any Photographer to Carry Equipment All Day Using Extra-wide Shoulder Strap and Curved, Easy-Grip Handle

CirrusMARKHAM, ON – Lowepro, the worldwide leading provider of protective cases and backpacks for imaging and technology products, today released its new Cirrus line of shoulder bags, designed for compact, pro-compact digital cameras and digital SLRs. For any photographer, from hobbyists to professionals, the Cirrus series provides maximum protection for the latest digital cameras and optimal comfort and accessibility. The Cirrus line of shoulder bags is available in four models: Cirrus 100, 110, 120 and 140, each maintaining a shock-absorbent foam construction, extra-wide shoulder strap and easy-grip handle.

Designed for the newest digital cameras, the Cirrus series easily protects both camera and lens from outside elements. The closed cell foam construction, close-fitting padded interior and dust-reduction reversed zippers shield cameras and LCD screens from damaging dust and scratches. The exterior of the bags are constructed of rugged water- and abrasion-resistant fabric to provide durability and style. Efficiently designed for rapid accessibility, the Cirrus series contains built-in media storage for storage of essential cords, batteries and memory cards. Adjustable shoulder strap, padded handles and a belt loop present a variety of comfortable carrying options that enable users to easily handle their camera equipment all-day whether on vacation, at an important event, or casually shooting outdoors.

“The arrival of the Cirrus line of shoulder camera bags reflects Lowepro ongoing dedication to photographers by delivering products with the highest level of protection for the very latest digital cameras,” said Suzanne Caballero, marketing communications manager of Lowepro Worldwide. “The Cirrus series provides consumers with a carrying option that offers complete protection and convenient access enabling them to capture treasured moments at weddings, family reunions and all the other events popping up on busy social calendars.”

Cirrus 100 has been developed to protect one compact digital camera or ultra-compact video camera. In addition, the front accessory pocket holds batteries and the media storage pocket provides quick access to one memory card. Cirrus 110 protects one digital SLR with short lens attached and multiple memory cards. Cirrus 120 protects one digital SLR with short zoom lens attached, plus one additional lens or flash unit, as well as cables, batteries, memory cards and other accessories. The Cirrus 140 holds one digital SLR with a full zoom lens, plus one additional lens or flash unit and accessories.

The dimensions of the Cirrus series of shoulder bags are as follows:

Cirrus 100:
External: 17.5 x 13 x 18 cm (6.9 x 5.1 x 7.1 in)
Internal: 14.5 x 9.5 x 12.5 cm (5.7 x 3.7 x 4.9 in)

Cirrus 110:
External: 20.5 x 14.5 x 19 cm ( 8.1 x 5.7 x 7.5 in)
Internal: 17.5 x 9.5 x 14 cm (6.9 x 3.7 x 5.5 in)

Cirrus 120:
External: 23.5 x 16 x 20 cm (9.3 x 6.3 x 7.9 in)
Internal: 20 x 11 x 15 cm (7.9 x 4.3 x 5.9 in)

Cirrus 140:
External: 26 x 16 x 21 cm (10.2 x 6.3 x 8.3 in)
Internal: 22.5 x 11 x 16 cm (8.9 x 4.3 x 6.3 in)


logoAbout Lowepro: Lowepro founder Greg Lowe established the company's reputation for quality and innovative design in 1972 when he introduced the world's first foam-padded, soft-sided camera bag. 40 years later, Lowepro is continuing to revolutionize the industry with pioneering design and superior quality with the most extensive line of protective carrying solutions for photographic and electronic equipment including products for cameras, camcorders, notebook computers, imaging accessories and portable consumer electronics.

Lowepro products are distributed in more than 100 countries around the globe through photo, outdoor, computer, consumer electronic, mail order and online resellers, in addition to OEM partnerships. Lowepro Corporate Offices are located in the United States, Canada, the United Kingdom, Germany, Australia and China. For more information about Lowepro or Lowepro products, visit www.lowepro.com


All trade names are either registered trademarks or trademarks of their respective holders.

For further information, please contact:
Tracy Rendell
DayMen Canada., 55 Valleywood Drive, Markham ON L3R 5L9
tel: (905) 944-9400 | email: trendell@daymen.com
www.daymen.ca

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